by gaurav pathania | Oct 27, 2023 | Digital Marketing
Search Engine Optimisation (SEO) practitioners sometimes find themselves at a crossroads in the online business and communication space. A strategic approach that makes use of social media’s power holds the key to the solution. Social media integration into SEO...
by gaurav pathania | Aug 1, 2023 | Digital Marketing
Did you know that 77% of businesses nowadays use social media to connect with their audiences? Apart from the conventional marketing strategies, social media can be one of your top sources of increased brand visibility, sale, and revenue this year if implemented...
by gaurav pathania | Mar 31, 2023 | Digital Marketing
You’re likely familiar with search engine optimization (SEO) basics, but have you considered its effectiveness in the education industry? With the rise of online learning — and tech-savvy students’ use of the internet to make informed decisions about their academic...
by gaurav pathania | Feb 28, 2023 | Digital Marketing
Machine learning has affected — and continues to impact — virtually every industry, from medicine to business. Unsurprisingly, it’s changing search engine optimization (SEO) too. You might have already seen evidence of that in your work. However, learning about what’s...
by gaurav pathania | Feb 9, 2023 | Digital Marketing
Content optimization is such an overused marketing buzzword that it’s hard to keep it straight with all the other tech and tools content creators have to juggle. Good news — Google’s speech-to-text capability makes all the mind-boggling optimization aspects easier,...
by gaurav pathania | Jan 2, 2023 | Digital Marketing
Marketing Automation is like salt. Its presence might not change the flavour of the recipe but its absence will make the food bland, and inedible. Put another way, without leveraging automation these days any business’s marketing activity can come to an absolute...
