Marketing Automation is like salt. Its presence might not change the flavour of the recipe but its absence will make the food bland, and inedible.
Put another way, without leveraging automation these days any business’s marketing activity can come to an absolute standstill, let alone ineffective.
Marketing Automation software, on the other hand, helps regulate and mainstream the mundane tasks which eat crucial manpower. For example, if the brand wants to automate replying to queries over emails, then instead of employing manpower, they can go for the software that helps.
Thus, here are the 7 ways to automate your digital marketing strategies with the help of top digital marketing companies and win in 2023:
1. Automating segmentation messages
The first step to automating digital marketing strategy is automating segmentation messages. You cannot send offers to visit the stores in one state to people who live four states away from you. Also, you cannot send messages for the product that can be used by senior citizens to young people.
Additionally, brands tend to forget that people do not want to be reminded thousands of times that you have a sale going on. That is the worst way to lose a customer. Hence, plan in advance as to how to go about the automated messages.
2. Email autoresponders
Getting leads to share their contact details with you is great, but you cannot stop at that. Instead, you must nurture the lead now and send them the emails. Various tools/software likeMailchimp and Zapier are available to automate sending emails. This will make the subscriber feel that you are serious about taking care of your customers and are dedicated towards your brands.
There are various types of email follow-ups which can be set up for different customers:
1. Blogs – if they have subscribed to your blogs, they should only receive your blogs.
2. Offers – If they have subscribed for discounts and offers and gifts, they should only receive that.
3. Social media – if you are putting up anything on your social media account, then they should receive those posts (images and videos, etc.)
3. Creating the content library
These days everyone plans everything well in advance. Thus, to stay in the market, you need to plan for the content well in advance. Be it a social media post, blogs, E–newsletters, or website content; the team should be ready with the content. It is about delivering the right kind of content at the correct time.
Plan well in advance what call to action you need your customers to take when you create the content library. Whether you want them to download your E-book or click on the post which will direct them to your social media account or sign up for your newsletter. It should give out a clear message as to what is expected of them. If confused they will abandon your brand within 5 seconds.
4. Social Media posts
There are tools like Hootsuite and meta business suite which can help you automate your social media posts on Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, etc. Each social media platform requires a certain amount of content in a day for example you need to post 1-2 posts on Instagram but you need to tweet 15 times a day for max results.
However, posting anything at any time will not bring you traffic, it needs to be timed properly. Regularly uploading content on all your social media platforms can become overwhelming all too quickly. A better, more effective and stress-free solution is to schedule all your posts beforehand. PosterMyWall is a platform that offers a Content Planner which enables you to prepare your posts in advance. In addition, it provides you with a myriad of versatile and professional templates that are easy to customise. In this way, you can create eye-catching designs and publish them directly from within the planner.
Otherwise well – planned content works best for social media and one doesn’t need to be on toes for that. To learn more about this, you can read how to choose social media panel.
5. Automating team communication for better teamwork
Internal communication should be smooth and hassle-free to carry out external activities. Automation of internal communication needs to be there because one cannot rely on manpower to do things which can be machine done. There are too many people involved in delivering successful results – writers, web designers, social media managers, web developers, coders, etc.
The platform for automating the activities performed by the employees is a must so that they can deliver what is expected of them. They all need to be in sync and there shouldn’t be any communications gaps or mishaps to complete the long-term and short-term goals.
6. Website updating
The website needs to be updated from time to time. The themes, colours, content, responsiveness, etc. need to be updated from time to time. There are tools to test the credibility of the website. It is to see if the images are of high – quality if the content is placed correctly, if the responsiveness is alright, etc.
Although it is not possible to set up the website and forget it entirely, there are a few things which can be automated. A few of those things are:
· Monitoring the business transactions
· Fixing bugs
· Update the event calendar on the website and so on.
7. Do what Top Performers do
Apart from what is mentioned above, observe what top performers in your niche have automated. And there is no issue in following their footsteps because whatever worked for them will surely work for your brand too. Sometimes to study the automation habits of your top performers (that is if they are indeed the top performers of your niche and are using some sort of automation), you need to sign up for their newsletter, follow them on social media platforms, check their websites, etc.
You can observe the below-mentioned things:
· How often do they send follow-up emails? Because follow–up emails are necessary to keep in touch with your customers and overdoing is not an option.
· What kind of content do they send, and is it relevant? You need to see if they are offering any kinds of deals, discounts, promotions, company news, industry updates, etc.
· Look at their social media regularly because big shots often post meaningful stuff on social media accounts. Look what kind of content they post.
· If you could narrow their content down to a few categories, what categories would they be?
Doing this will brief you about what works for your target audience, and how to set up your marketing automation.
Conclusion:
Automating digital marketing strategies will not just save time but money too. It is an investment that every brand needs to make to regulate the mundane tasks of the company that otherwise takes up too many man-hours. And it adds to the unnecessary cost of the company. Instead, when digital marketing is automated, it decreases the cost and the tasks are carried out without interruptions.
