Content optimization is such an overused marketing buzzword that it’s hard to keep it straight with all the other tech and tools content creators have to juggle. Good news — Google’s speech-to-text capability makes all the mind-boggling optimization aspects easier, from article formatting to understanding why people search for things. Streamline processes and simplify tasks by adopting Google’s speech-to-text technology for results that validate your efforts.
1. Capture Ideas Lightning Fast
Content can’t be optimized if it isn’t written or transcribed. Managers can relax and creators can stop feeling like they’re on an endless hamster wheel because Google’s speech-to-text can transcribe active speech and translate audio files, no questions asked.
This means content creation efficiency skyrockets. One of the best ways to optimize is to keep the information coming and make it fresh and relevant. Speaking words produces text faster than you can type it, and it can make you a more crafty writer and speaker simultaneously — it’s a win-win.
Plus, Google will reward you for regularly writing original material by increasing your SERPs. Imagine more sites backlinking to you because the content is so authoritative and high-ranking. The benefits keep on giving if speech-to-text reduces the friction writers have to continue producing content.
Imagine writing SEO-driven content on the go, never losing an idea to the abyss, because speech-to-text can capture it immediately. Managers can experience the bliss of not cramming deadlines or micromanaging writers if they suggest content teams employ Google’s speech-to-text tool.
2. Nail User Intent
Content optimization embodies understanding audiences and search engines better than you know yourself, and using speech-to-text fosters that conversational tone users crave. The closer the header and meta description are to someone’s Google query, the higher the click-through rate. Honing on user intent gets improved visibility, which impacts nearly everything for the better, including more engagement, brand recognition and revenue growth from increased traffic.
Creative ideation reaches next-level intensity during speech-to-text transcription because there is a more natural flow of ideas, and sentiment in content shows up more when people speak thoughts aloud. Google adores natural language processing and scans for nebulous content aspects like that all the time.
Talking ideas out uncovers content gaps and inspires creators to question what’s missing. The verbal environment forces writers to reveal user intent until the piece answers every People Also Ask drop-down.
One of the most unexpected secrets of this is dictating interviews. Conversations like these are living FAQ generators, monopolizing the main keyphrase and every possible search intent surrounding it in one happy article. Speech-to-text makes an interview or FAQ page even more straightforward to populate.
3. Diversify Accessibility
One tenant of godly content optimization is understanding the target audience by making information accessible and applicable to as many situations and search queries as possible. Google’s speech-to-text covers so many of these bases that your jaws will unhinge at how approachable Google will perceive your content.
Need the transcript of a video? Easy — upload the video file, and instant closed captions or subtitles come with it. It can even help businesses target other languages or regional dialects if speech-to-text captures these nuances. Model adaptation makes this even more accurate because it can hear the subtle distinctions between words, like “weather” and “whether.” It gets better over time as content creators make the program more intelligent.
As a bonus, speech-to-text allows writers, regardless of ability, to capture novel and enchanting ideas for search engines, no matter their physical capabilities. More content creators will feel included and empowered by how their voice can still create posts tailor-made for Google. Plus, more people can experience the content — another hidden benefit exposed.
4. Champion More Authentic Keywords
Long-tail keywords will suddenly become your partner in crime in SEO success. Speech-to-text was made to optimize for voice SEO, and that means longer keywords with more stop words are your friend. It also means personal keywords, often in local search keywords like “near me,” become more natural to target.
The rise in voice search because of virtual assistants like Alexa and Siri makes search engines receive longer queries with more colloquial terms. Filler words you wouldn’t normally type into a search are now second-nature, and using speech-to-text to dictate content could optimize for voice-activated SEO searches.
Plus, Google plays hard to get — it wants you to actively try to optimize without looking like you’re doing it. Speech-to-text embraces more niche keywords that have high results for voice SEO. This means Google won’t flag you for over-optimizing when you’ve just uncovered the superpower of this great tool.
Using Google’s Speech-to-Text for Rockstar Content
Get rid of old tools and embrace speech-to-text and its numerous unexpected benefits. It’s a walk in the park to adapt to the ever-changing technological landscape if tools can open time for research and adaptation. Access to products like Google’s speech-to-text motivates creators to get content on the page while optimizing for voice SEO and more diverse keywords. Plus, it encourages greater accessibility for more voices to reach a broader range of search engine users.
